Privacy and Security Statement
The BEST WESTERN PLUS Orchid Hotel & Suites ("We" or the "Hotel") recognizes the importance of
protecting the privacy and security of all information provided by users of this website (the "Site"). We
collect and use information throughout our Site only as disclosed in this Privacy and Security Statement
(the "Statement"). This Statement applies solely to information collected by our Site. We reserve the
right to change this Statement at any time.
How Information is Collected
We may collect and use personal information that you submit on the Site in any manner that is
consistent with the uses stated in this Statement or disclosed elsewhere on the Site at the point you
submit personal information or make a request. At the time you submit personal information or make a
request, the intended use of the information you submit will be apparent in the context in which you
submit it and/or the stated intended purpose. By submitting personal information, you provide your
consent and permission for any use that is consistent with the uses stated in this Statement or
elsewhere disclosed at the Site at the point you submit personal information. Such consent will be
presumed by the Hotel, unless you state otherwise at the time you submit the personal information.
How Information is Used
• To reserve and/or purchase hotel accommodations
• To send marketing communications or surveys to you
• To respond to your questions or suggestions
• To improve the quality of your visit to our site
• To aggregate personal information for various purposes in such a manner that the end-product
does not personally identify you or any other user of the Site (e.g., determining percentage of
users from a particular geographic location).
The Hotel will not disclose, share, sell, or divulge any personal information, such as address, email, and
telephone and fax numbers, to third parties unless we have informed you, been authorized by you, or
are required to do so by law.
In addition to reservation confirmation emails, we may periodically send out email newsletters and
other notifications to our guests and users about new offers, services, products, or other news using
email addresses provided during the online reservation, email list subscription, or other process. Each
email you receive from us will contain an "opt-out" list removal link. To have your email address
removed from our list, simply click on the link provided in the email, and your address will be removed
automatically from our system.
If you decide to make an online reservation at the Site, you will be linked to a reservation interface and a
third-party booking engine ("Booking Engine ") provided by a third-party reservation software vendor
Best Western ("Vendor"). While it appears to be part of our Site, the Booking Engine is in
fact provided by a third party and is governed by its privacy practices. We understand that security
remains the primary concern of online consumers, and we have chosen the Booking Engine Vendor
carefully. Please visit the Booking Engine Vendor's site for information on its privacy practices and
policies before completing any transaction.
We are committed to protecting the information we collect. Accordingly, the Site is configured with data
encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal
information during the reservation process or otherwise at the Site, your data is protected by Secure
Socket Layer (SSL) technology to ensure its safe transmission.
Children's Privacy &Parental Consent
We do not collect, process, or use on our website any information relating to an individual whom we
know to be under 13 years old, without the prior, verifiable consent of his or her legal representative.
We do not give children the ability to post or distribute personal information without prior consent.
Your IP Address is a number that is automatically assigned to the computer that you are using by your
Internet Service Provider (ISP). This number is identified and logged automatically in our server log files
whenever users visit the Site, along with the time(s) of such visit(s) and the page(s) that were visited.
Collecting IP Addresses is standard practice on the Internet and is done automatically by many web
sites. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server
problems, and administering the Site. Please note that we treat IP Addresses, server log files, and
related information as non-personal information, except when we are required to do otherwise under
applicable law. We may utilize sources such as "cookies" and so-called "pixel tags," "web beacons,"
"clear GIFs," and other similar technologies to collect non-personal information from your use of our
Site. To learn more about cookies, please visit http://www.allaboutcookies.org/.
This Site may provide links to third-party web sites. However, those web sites may not follow the same
privacy policies as the Hotel. These linked sites, including those of any Booking Engine Vendor, are not
under the Hotel's control, and we are not responsible for the privacy practices or the contents of any
such linked site, or any link contained in any linked site. We provide such links only as a convenience,
and the inclusion of a link on the Site does not imply endorsement of the linked site by the Hotel. If you
provide any personal or credit card information through any third-party web site, your transaction will
occur on said third-party's web site (not the Site) and the information you provide will be collected and
If you have any questions about our privacy and security statement or the practices of our Site, you may
write to us email@example.com , or our postal address:
Heritage Hotel Group
P.O. Box 460
Roseville, CA 95661
Attn: Customer Service